TL;DR

Cédric Costa implemented LinkedIn automation with ReactIn.io to boost training engagement and course completions. Personalized DMs and trigger-based messaging increased responses by 20% and helped grow his audience.

Introduction

Engaging participants in free training programs is critical to converting them into paying customers. But how do you stand out in a crowded digital landscape? Enter LinkedIn automation.

In this case study, we’ll explore how Cédric Costa, a leading inbound marketing expert, used ReactIn.io to enhance training engagement, increase course completion rates, and grow his LinkedIn audience—all with trigger-based messaging.

Customer Background

Cédric Costa is the creator of the Programme James Inbound, a training program designed to convert participants into paying customers for advanced courses. Promoted through LinkedIn, newsletters, and podcasts, his free training program serves as a powerful lead magnet.

However, like many course creators, Cédric faced a challenge: keeping participants engaged long enough to complete the training.

Cédric's Links 👇

• LinkedIn Profile: Cédric's LinkedIn

• Website: James Inbound

• Training Program: James Inbound Training

• Newsletter: Merlan Free

• Podcast: Shortcut

The Problem

Cédric wanted to:

1. Increase engagement by interacting with participants at key moments in their training journey.

2. Improve course completion rates to drive conversions into his paid training programs.

3. Integrate LinkedIn automation seamlessly into his inbound marketing strategy.

The Solution: LinkedIn Automation with ReactIn.io

Cédric partnered with ReactIn.io to create a fully automated workflow tailored to his needs. Here’s what was implemented:

⚠️ The module "Welcomessage (V0) became ReactIn now

1. Trigger-Based Messaging

   • When a participant paused their training, a LinkedIn message was automatically sent.

   • If already connected, a personalized DM was sent based on their progress.

   • If not connected, a connection request was sent, followed by a DM upon acceptance.

2. Personalized Copywriting
   Two distinct messaging strategies were tested:

   • Activation Copy: Focused on motivating participants to restart the training.

   • Retention Copy: Highlighted the benefits of completing the course.

3. Seamless Integration
   The automation was connected to SchoolMaker via Zapier, ensuring a smooth workflow.

Results

The results of this collaboration were impressive:

• 121 LinkedIn DMs Sent

• 25 Responses (a 20% engagement rate):

  • 15 positive responses from Activation messages.

  • 10 motivational responses from Retention messages.

He said to me "Too many answers to handle" 🤣

🎁 These results not only boosted engagement but also helped expand Cédric’s LinkedIn audience with his ideal personas.

Key Takeaways

Here’s what you can learn from this case:

• Personalization Works: Tailored DMs that reference a user’s progress significantly improve engagement.

• Trigger-Based Automation: Messaging at the right moment can make the difference between churn and conversion.

• Scalable Strategy: LinkedIn automation saves time and ensures no lead is missed.

Next Steps

To further capitalize on these results, Cédric plans to introduce:

• Exclusive Promo Codes are available for participants who complete the free training within a specific timeframe.

• Additional LinkedIn campaigns will be used to nurture learners into purchasing advanced courses.

Conclusion

Cédric Costa’s story showcases the power of LinkedIn automation in increasing training engagement and driving conversions. By leveraging trigger-based messaging and personalized DMs, he turned a common challenge into a growth opportunity.

Want to replicate Cédric’s success? Start automating your LinkedIn outreach today with ReactIn.io. Set up in just 5 minutes!

Get Started Now →

François - Founder (my LinkedIn profile)

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